Amira Ansari Journalism

Superbowl Commericals

What is the company?
Playstation.
Who is the target audience:
Males 18-30 year olds.
What persuasive method used (humor, action, celebrity, human interest, etc.)?
Humor & Fast-Acting, Real life clips.
How were camera shots and editing used to enhance the message?
Quick cuts.
What is the slogan/message for the company?
Live in your world. Play in ours.
Was the message effective? Why or why not?
No it wasn't effective for me because I don't really like football or video games.


What is the company?
Budweiser.
Who is the target audience:
People that consume budweiser products. Male football fans.
What persuasive method used (humor, action, celebrity, human interest, etc.)?
Humor, animals,
How were camera shots and editing used to enhance the message?
Rewinding, setting in the mountains.
What is the slogan/message for the company?
King of beers. (not shown, just showed logo)
Was the message effective? Why or why not?
Yeah, I understood it. But i'm not a really big football fan.



What is the company?
Chrsyler
Who is the target audience:
Girls into pretty sports cars.
What persuasive method used (humor, action, celebrity, human interest, etc.)?
Celebrity (Celine Dion)
How were camera shots and editing used to enhance the message?
Shots of the car, driving down the road. Close up with the details of the cars.
What is the slogan/message for the company?
Drive & Love
Was the message effective? Why or why not?
Yes, because it made the car look good.



What is the company?
Pepsi Twist
Who is the target audience:
21-35 year olds at the time of the commerical being aired.
What persuasive method used (humor, action, celebrity, human interest, etc.)?
Celebritys, humor,
How were camera shots and editing used to enhance the message?
The zipper and the different shots of the commerical.
What is the slogan/message for the company?
It's a twist on the great thing.
Was the message effective? Why or why not?
No, i don't really like pop that much.




What is the company?
Fed Ex Express.
Who is the target audience:
People who like their packages on time, and making fun of movie.
What persuasive method used (humor, action, celebrity, human interest, etc.)?
Humor,
How were camera shots and editing used to enhance the message?
back and fourth from the package and him.
What is the slogan/message for the company?
What can brown do for you. -- No slogan.
Was the message effective? Why or why not?
Not really, because I didn't really find it funny.






What is the company?
Dodge
Who is the target audience:
Guys.
What persuasive method used (humor, action, celebrity, human interest, etc.)?
Humor,
How were camera shots and editing used to enhance the message?
Quick shots. Showing images in and out.
What is the slogan/message for the company?
Grab life by the Horns.
Was the message effective? Why or why not?
No because I don't really like the trucks.





What is the company?
Gatorade
Who is the target audience:
Anyone interested in basketball?
What persuasive method used (humor, action, celebrity, human interest, etc.)?
Celebrity,
How were camera shots and editing used to enhance the message?
Quick shots, and Quick cuts. & Closer shots.
What is the slogan/message for the company?
is it in you?
Was the message effective? Why or why not?
Yes, because I like gatorade and i drink it when I play sports.




What is the company?
Sports Center.
Who is the target audience:
Anyone interested in sports. Male sports fans.
What persuasive method used (humor, action, celebrity, human interest, etc.)?
Action, and Celebrity, Humor.
How were camera shots and editing used to enhance the message?
Quick shots, looking for ring.
What is the slogan/message for the company?
This is Sports Center.
Was the message effective? Why or why not?
No, because I don't really watch too many sports.





What is the company?
H&R block
Who is the target audience:
Older people.
What persuasive method used (humor, action, celebrity, human interest, etc.)?
Celebrity, Humor,
How were camera shots and editing used to enhance the message?
Quick cuts, and Quick shots.
What is the slogan/message for the company?
Double Check.
Was the message effective? Why or why not?
No, because I'm not apart of the target audience.




What is the company?
Budlight.
Who is the target audience:
Older males who are into drinking.
What persuasive method used (humor, action, celebrity, human interest, etc.)?
Humor, and Action.
How were camera shots and editing used to enhance the message?
Showing shots of who it is, and close images of the beer dripping down.
What is the slogan/message for the company?
Make it a budlight.
Was the message effective? Why or why not?
Not to me, because I'm not apart of the target audience.


What is the company?
Check card.
Who is the target audience:
People who understand who is in it, snd people who use check cards.
What persuasive method used (humor, action, celebrity, human interest, etc.)?
Celebrity, Humor,
How were camera shots and editing used to enhance the message?
Different elements of the production,
What is the slogan/message for the company?
Everywhere you wanna be.
Was the message effective? Why or why not?
Yes, because i don't like checks. I would rather use a checkcard.

posted by Amira @ 11:01 AM